A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
James Cash Penney
A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
James Cash Penney
As a rule, we find what we look for; we achieve what we get ready for.
James Cash Penney
Change is vital, improvement the logical form of change.
James Cash Penney
Clock watchers never seem to be having a good time.
James Cash Penney
Courteous treatment will make a customer a walking advertisement.
James Cash Penney
Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.
James Cash Penney
Do not primarily train men to work. Train them to serve willingly and intelligently.
James Cash Penney
Every man must decide for himself whether he shall master his world or be mastered by it.
James Cash Penney
Exchange ideas frequently.
James Cash Penney
Growth is never by mere chance; it is the result of forces working together.
James Cash Penney
Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
James Cash Penney
I believe a man is better anchored who has a belief in the Supreme Being.
James Cash Penney
I believe in trusting men, not only once but twice - in giving a failure another chance.
James Cash Penney
I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.
James Cash Penney
I do not believe in excuses. I believe in hard work as the prime solvent of life's problems.
James Cash Penney
I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.
James Cash Penney
I was long brought up to think that it was nothing short of a crime to miss a sale.
James Cash Penney
It is always the start that requires the greatest effort.
James Cash Penney
It is the service we are not obliged to give that people value most.
James Cash Penney
It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
James Cash Penney
Luck is always the last refuge of laziness and incompetence.
James Cash Penney
Men are not great or small because of their material possessions. They are great or small because of what they are.
James Cash Penney
My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.
James Cash Penney
No business can succeed in any great degree without being properly organized.
James Cash Penney
No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't.
James Cash Penney
No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.
James Cash Penney
No serious-minded man should have time for the mediocre in any phase of his living.
James Cash Penney
Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust.
James Cash Penney
Salesmanship is limitless. Our very living is selling. We are all salespeople.
James Cash Penney
Salesmanship, too, is an art; the perfection of its technique requires study and practice.
James Cash Penney
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
James Cash Penney
Success cannot come from standstill men. Methods change and men must change with them.
James Cash Penney
Success will always be measured by the extent to which we serve the buying public.
James Cash Penney
The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
James Cash Penney
The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
James Cash Penney
The best teamwork comes from men who are working independently toward one goal in unison.
James Cash Penney
The disciplined are free.
James Cash Penney
The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.
James Cash Penney
The Golden Rule finds no limit of application in business.
James Cash Penney
The greatest teacher I know is the job itself.
James Cash Penney
The keystone of successful business is cooperation. Friction retards progress.
James Cash Penney
The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
James Cash Penney
The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.
James Cash Penney
The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
James Cash Penney
The well-satisfied customer will bring the repeat sale that counts.
James Cash Penney
Theory is splendid but until put into practice, it is valueless.
James Cash Penney
There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
James Cash Penney
There's no better friend to any merchant than a fair competitor.
James Cash Penney
Too many would-be executives are slaves of routine.
James Cash Penney
We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
James Cash Penney
We get real results only in proportion to the real values we give.
James Cash Penney
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